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At the heart of Don Tanani lies a legacy of exceptional craftsmanship, rich heritage, and visionary leadership. The brand's inception is a testament to the profound appreciation for Egyptian design and unwavering commitment to excellence demonstrated by its founders, Alia El Tanani and Tamara El Tanani. Their combined passion and dedication have created a legacy that blends tradition with innovation, elevating the perception of Egyptian art and culture on the global stage.

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ALIA EL TANANI

For over three decades, Alia El Tanani has been a luminary in the world of interior design. An accomplished designer and entrepreneur. Together with her husband, Ashraf El Tanani, Alia co-founded Living In Interiors, a luxury interior design firm that has transformed countless homes into masterpieces of elegance and sophistication.

Living In Interiors offers a comprehensive range of services, including interior design, furniture design, and project management. Their commitment to quality and innovation led to the establishment of ARCO Wood Factory, a state-of-the-art facility producing high-quality furniture using locally sourced materials. At ARCO, skilled artisans employ traditional techniques to craft modern, sophisticated pieces that epitomize premium quality and craftsmanship.

Driven by her passion for design and a deep respect for Egyptian heritage, Alia launched Don Tanani—a luxury furniture brand that celebrates the richness of Egyptian history and culture. Don Tanani is more than a brand; it is a movement to elevate Egyptian craftsmanship to the global stage. Each piece reflects the timeless elegance, innovation, and bespoke quality that define Egyptian design.

Through Don Tanani, Alia seeks to redefine perceptions of Egyptian craft and design, showcasing their beauty and sophistication to the world. Her unwavering dedication to promoting Egyptian artisanship has earned her recognition and admiration within the design community. Alia's vision is to create not just furniture, but functional art that tells a story of heritage, tradition, and unparalleled craftsmanship.
 

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TAMARA EL TANANI

Tamara El Tanani's journey is a testament to passion, heritage, and the power of innovation. After working in design and furniture production at Living In Interiors and ARCO Wood Factory. She realized that they had everything needed to create something extraordinary. This revelation ignited her vision for Don Tanani—a luxury furniture brand that would celebrate and elevate Egyptian design on a global stage.

 

To further hone her design expertise, Tamara attended the prestigious Scuola Politecnica di Design in Milan. Her time in Milan was transformative, providing her with the skills and inspiration needed to bring her vision to life. Upon returning to Egypt, Tamara, alongside her mother Alia El Tanani, set out to establish Don Tanani.

 

Driven by a desire to promote Egyptian craft and design, Tamara began seeking out talented designers who shared her passion. This led her to Lina El Orabi, a gifted designer whose creativity and dedication perfectly aligned with the brand’s ethos. Together, they embarked on a journey to create timeless, sophisticated pieces that embody the richness of Egyptian history and culture.

 

Tamara’s dedication to luxury brand management, project management, and furniture design has provided a solid foundation for Don Tanani. Her vision is to transform Egyptian design, showcasing it as a beacon of elegance, innovation, and premium quality. Through Don Tanani, Tamara aims to tell a story of heritage and artistry, creating pieces that are not just furniture, but functional art.
 

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 ASHRAF EL TANANI

Ashraf El Tanani is a visionary in the field of luxury interior and exterior design. In 1992, alongside his wife Alia El Tanani, he co-founded Living In Interiors, a firm renowned for its unparalleled commitment to delivering the finest quality designs. Under his leadership, Living In Interiors has grown to encompass four major divisions: Design, Construction, Development, and Commercial Retail.


Ashraf's philosophy is rooted in the belief that true excellence can only be achieved through meticulous attention to detail and a relentless pursuit of perfection. Living In Interiors operates independently, with no sub-contractors, ensuring that every project is handled by their in-house team. From their headquarters in New Cairo to the state-of-the-art ARCO woodworking factory in Abu Rawash, every aspect of their projects is executed with precision and care.


With extensive experience in woodworking, Ashraf has been instrumental in supporting the vision of Alia and Tamara for Don Tanani. His expertise in high-quality furniture production and his commitment to craftsmanship have been vital in realizing the brand's mission to elevate Egyptian design. Ashraf's dedication to quality and innovation has made Living In Interiors a benchmark in the industry, setting standards for luxury and sophistication in Egypt and beyond.


Ashraf's goal has always been to craft a legacy of affluence, combining ultimate service with timeless design. His support and guidance have been crucial in transforming Don Tanani into a symbol of elegance, innovation, and the rich heritage of Egyptian craftsmanship.

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OMAR EL TANANI

Omar El Tanani is a vital force behind Living In Interiors and Don Tanani. He has been a crucial supporter of the brand, driving its development as Egypt’s first upscale furniture brand. Omar leads the sales process, targeting international markets and positioning Don Tanani as a prominent name in the furniture industry.  

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