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After 30 years of experience with Living In Interiors - as innovators, researchers, curators, and taste-makers. Don Tanani answers a need in the Egyptian design market for elevation. A need for pushing the envelope; we are creating products that emulate art. The pieces we produce are full of life, they are by no means static objects, they are timeless and should stand the test of time. As Egyptians this is our moment to reclaim the narrative; a civilization that represents art and design mastery cannot fade into the background. We have everything we need here in Egypt; after all, this is where it all began … Our mission is to propel the rebirth of true Egyptian design. We seek to draw attention to the outside world that within the 100-million Egyptian nationals, there are geniuses of Design who need a platform and a strong voice to elevate them to a level of greatness. We denounce mediocrity and instead embrace the unfamiliar. We believe in the power of research and respect the value it brings to design

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Our vision is to offer products that are truly impeccable in design and finishing; pieces that can be considered functional art. The Don Tanani collections will speak to the art collector, the aesthetically aware consumer, and Egyptians who have been looking for true design made in Egypt but were never able to find it. Don Tanani aims to be the first design gallery representing Egyptian excellence in design, and to be recognized globally. We want to eliminate the need to look elsewhere or abroad for quality, contemporary, innovative designs. We have everything we need in Egypt.

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Our mission is to move the Egyptian design market forward through facilitating opportunities for innovative and research-based design, produced in Egypt. At Don Tanani we aim to elevate Egyptian design by offering designers or creative geniuses of design the opportunity to dream, produce, fully execute and introduce novel concepts to the market. We strive for excellence and perfection, and denounce what is mediocre, acceptable or an interpretation. This is a new era of Egyptian design, inspired by who we were as a civilization thousands of years ago and honoring who we are today as a nation.

MANIFESTO

We aim to elevate Egyptian design made in Egypt.
We strive for perfection and nothing less.
We want to explore the unfamiliar landscape of researching, producing and selling luxury design.
We seek to showcase to the rest of the world that there are indeed geniuses of Design in Egypt.
We do not believe in copying others.
We embrace creativity and research-based design.
We respect quality and aim to deliver the very best of what Egyptian design has to offer.

We aim to perfect.
We aim to explore.
We seek passion.
We embrace imagination.
We respect modern innovation.

DON TANANI PILLARS

We aim to propel the rebirth of true Egyptian design.
We seek to draw attention to the outside world that in 100-million Egyptian nationals there are geniuses of Design that
need a platform and a voice strong enough to elevate them to a level of greatness.
We denounce mediocrity.
We embrace the unfamiliar.
We respect research.

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