We are entering the market with a level of quality that is unapologetically high.
After 30 years of experience with Living In Interiors - as innovators, researchers, curators, and taste-makers. Don Tanani answers a need in the Egyptian design market for elevation. A need for pushing the envelope; we are creating products that emulate art. The pieces we produce are full of life, they are by no means static objects, they are timeless and should stand the test of time. As Egyptians this is our moment to reclaim the narrative; a civilization that represents art and design mastery cannot fade into the background. We have everything we need here in Egypt; after all, this is where it all began …
NOW: The state of Art and Design in Egypt is stagnant, yet efficient and sells.
DON TANANI: Design made in Egypt. Functional art. Strives for excellence, innovation and timelessness.
WE DO NOT
to elevate Egyptian design made in Egypt.
for perfection and nothing less.
to explore the unfamiliar landscape of researching, producing, and selling luxury design.
to showcase to the rest of the world that there are indeed geniuses of Design in Egypt.
believe in copying others.
creativity and research-based design.
quality and aim to deliver the very best of what Egyptian design has to offer.
to propel the rebirth of true Egyptian design.
to give Egyptian designers a platform to elevate themselves to a new level of greatness.